Driving a new Creator Economy, generative AI-powered marketing automation promises to elevate B2B and consumer outreach to new heights in 2024. As eMarketer reported, “The way marketers create, iterate, distribute, manage, and even think about content will be transformed…[and up to] 65% of US marketers...Read More
Congrats! You came with up with the Big Idea. Now you need a breakthrough. Unfortunately, (humorously) according to Joe Muldoon, CEO of FAST Biomedical, such far-reaching business development represents the land of misfit toys where ideas go to die. Avoid the detour to the Land of Where Ideas Go to Die Obviously,...Read More
With today’s media fragmentation, is your marketing creative doing its share of heavy lifting? In a mobile, tablet-driven, what’s-on-now environment, strategic creative design must perform under the most difficult pressures imaginable. How long have you got to stop a pair of roaming eyeballs? Barely...Read More
Is automation driving your marketing? Is your advertising and creative work dependent on templates and populated by clip art? Does your social media messaging automatically appear on Facebook, then on Twitter, then on your Web site – popping up over and over again until it’s digital tapioca? What...Read More
