Business-to-Business marketing focus shifted gears in 2017, reversing prior trends. Even as B2B marketing and sales has taken on more of a highly focused account-based execution, companies now express more interest and energy in converting leads to customers. This trend represents a major change from...Read More
It’s not fair, but it’s true. Upon meeting a person for the first time, we form a lasting first impression that we will carry with us until a nearly overwhelming amount of counter information leads us to believe otherwise. And it all happens within seven seconds. The saying “You only get one chance...Read More
The news wasn’t totally unexpected by any means: ExactTarget, Hoosierland’s marquee tech company, announced June 4 that it was being acquired by CRM giant SalesForce.com for a hot $2.5 billion. For a company that just a few years was more than happy to secure a second round of $70 million in private...Read More
Is automation driving your marketing? Is your advertising and creative work dependent on templates and populated by clip art? Does your social media messaging automatically appear on Facebook, then on Twitter, then on your Web site – popping up over and over again until it’s digital tapioca? What...Read More
Seth Godin defines “remarkable marketing” as “the Purple Cow.” As he notes, “Something remarkable is worth talking about. Worth noticing. Exceptional.” However, when a brand breaks a promise or service isn’t delivered, then you have achieved “exceptional” in a counter-productive...Read More
Are you concerned that your brand and company isn’t getting the punch and profile that it deserves on platforms like Facebook, Twitter, Tumblr and the like? Are you not getting “RT”ed, “liked” or “shared”? Real success in social media boils down to about five issues: legitimate and relevant...Read More
