Seth Godin defines “remarkable marketing” as “the Purple Cow.” As he notes, “Something remarkable is worth talking about. Worth noticing. Exceptional.” However, when a brand breaks a promise or service isn’t delivered, then you have achieved “exceptional” in a counter-productive...Read More
“Journalism is the first draft of history” was the saying I grew up with. But recent events like the horrific terrorist act during the Boston Marathon demonstrate that social media, particularly Twitter, is the real first draft of everything. The Boston Marathon tragedy showed us all how social media...Read More
It takes months, even years, of time, consistent performance and often considerable budgets to build up a brand or reputation. How can you protect it? In the Digital Age, years of work can be annihilated in a matter of hours. I talked with expert Pete Blackshaw (now with Nestle and author of Satisfied...Read More
The Return of MEK MarketWatch Strategic. Relevant. Thought-provoking. Since the popular three-year run of the Hoosier Coefficient blog on the Chicago-based Midwest Business (before its Great Recession-induced demise in 2010), MEK Marketwatch has striven to follow in that tradition. Now with the arrival...Read More
Ancelus and Swarm Database Theory – the Answer to Big Data Barriers Big Data – now officially designated a Gartner “tipping point technology” that will force innovation– has led companies dependent on Oracle and other relational databases to the proverbial impenetrable brick wall. As the...Read More
The MEK Group earns two distinctive Pinnacle awards from the The PRSA (Public Relations Society of America), Indiana Chapter Pinnacle Award for Communications Excellence in ‘Public Service’ Major Easy 3 Childhood Obesity Prevention Initiative www.majoreasy3.org Pinnacle Award for Communications...Read More
