With today’s media fragmentation, is your marketing creative doing its share of heavy lifting? In a mobile, tablet-driven, what’s-on-now environment, strategic creative design must perform under the most difficult pressures imaginable. How long have you got to stop a pair of roaming eyeballs? Barely...Read More
The Australian Army, a proud force currently serving in its longest war ever in Afghanistan, is in crisis. Apparently a number of soldiers, allegedly including officers in leadership positions, have been circulating demeaning and sexually abusive online information against women. And all of this at a...Read More
The news wasn’t totally unexpected by any means: ExactTarget, Hoosierland’s marquee tech company, announced June 4 that it was being acquired by CRM giant SalesForce.com for a hot $2.5 billion. For a company that just a few years was more than happy to secure a second round of $70 million in private...Read More
Once upon a time, scratching up funds to power up a startup business was a fairly predictable path. One got a great idea (or thought it was a great idea), mapped out first concepts toward a prototype, and then hit up the three “Fs” – family, friends or fools – for the initial cash to finish up...Read More
Bloomberg BusinessWeek posed this question on its current cover: “What do you call 176,000 lawyers lying at the bottom of the ocean?” The answer? (for approximately 176,000 law school graduates who probably won’t find a job this year at law firms): “The future.” Citing professors at Indiana...Read More
Is automation driving your marketing? Is your advertising and creative work dependent on templates and populated by clip art? Does your social media messaging automatically appear on Facebook, then on Twitter, then on your Web site – popping up over and over again until it’s digital tapioca? What...Read More
Systemic redesign. Cultural diagnostics. Cross-functionality. These phrases may tempt our eyes to glaze over, but in times of major turmoil and change, they pop up frequently. Why? In tough times (or even in perceived soon-to-be tough times) companies and organizations often cast about for new platforms...Read More
Seth Godin defines “remarkable marketing” as “the Purple Cow.” As he notes, “Something remarkable is worth talking about. Worth noticing. Exceptional.” However, when a brand breaks a promise or service isn’t delivered, then you have achieved “exceptional” in a counter-productive...Read More
