Star date 7.9.2014, Captain’s Log – Content marketing: a growing primary marketing platform to educate, inform, advocate and persuade. Rightly developed and applied with discipline, content marketing creates memorable stories and images that fashion power brands, change minds, create brand...Read More
Should brands be strategically managed? Or should brands simply be an organic reflection of a company’s performance? Or do both come into play? An intriguing video “IBM on Brand” is making its way around the Internet. It’s a commendable 2:15 minutes of your time. Produced by long-time IBM brand...Read More
What’s the purest form of engagement? Mitch Daniels, former Governor and presidential timber class of 2012, traveled south to Columbus Indiana May 5 to address a group of people responsible for bringing almost a billion dollars in fresh capital investment to the Hoosier state. Referencing his current...Read More
“Any given day at The MEK Group may involve helping an international medical manufacturing services company expand and capture U.S. market share, developing a premium brand and ad campaign for a communications enterprise, organizing industry leaders and academics to advance a technology region, or...Read More
Do you possess the intellectual, emotional and mental bandwidth to be a leader? Are you a brilliant systems thinker? The corporate culture driver? The executive setting priorities? From my 1980 MBA days at Cal State Los Angeles to multiple seminars and presentations, books and journal articles, I thought...Read More
Back in the 20th century when commercial broadcast television first became viable, media buying and planning to support brand development was simple: you just had to have a seven figure budget. Then you could roadblock commercials on the three available networks (ABC, CBS and NBC), collect your 15% commission...Read More
It’s not fair, but it’s true. Upon meeting a person for the first time, we form a lasting first impression that we will carry with us until a nearly overwhelming amount of counter information leads us to believe otherwise. And it all happens within seven seconds. The saying “You only get one chance...Read More
“We did not develop this medicine [Nexavar] for Indians, we developed it for western patients who can afford it.” These inflammatory words, uttered by Bayer AG Chairman Marijn Dekkers at a Financial Times global pharmaceutical forum last month, have flared into an international firestorm,...Read More
