Mapping the customer journey. Securing strategic predictive intelligence. Locking down the omni-channel focus. Yes, another happy stock photo illustrating success factors. But what are the fundamentals that lead to this point? Eyes glazed over yet? These are all important tactics. But as you’ve...Read More
“I think we know someone in common.” These calming words from a Los Angeles A-lister drained away the social anxiety. It was the late 1980s, and I was meeting PR giant Carl Terzian for the first time at the California Club in Los Angeles. Terzian, already a national PR legend, commanded deep respect...Read More
In the wake of the passing of former First Lady Nancy Reagan, many have great stories to tell. Here’s mine. The question on the telephone was instantly electrifying. “Do you think you could help us with a speech from Nancy Reagan?” Doubtless some young career-types get this sort of call every day,...Read More
Outside a Scaled Composites hanger in the Mojave Desert, a bulletin billboard proclaims: “You can never think too big.” This year is shaping up to be a year of big things – even “giga-projects.” What about you? Consider just a few gigantic projects coming on deck in the next few months: the...Read More
What’s up with Day 199? Consider this sobering fact: On Day 200 of a covert cyber-attack, your company or organization may suddenly find – without any warning – that you’re severely compromised, facing expensive legal exposure, or worse case, effectively out of business. Why? As too many...Read More
Know why customers value your goods and services? What makes you stand out? Do you maximize those positive differences to reap a well-deserved profit and market growth? Oftentimes we can get so busy with “work” that we forget why people find value in what we do. When we’re selling and trying to...Read More
MEK welcomes Jessica Peine, a Purdue public relations/communications major (double major in public relations & strategic communications AND–wait for it–anthropology) with a minor in organizational leadership. Jessica has already dived into client-facing strategic work and we’re...Read More
Following months of collaborative work, MEK launched an all-new comprehensive brand identity for Smithville Communications. The new brand–Smithville Fiber–captures the vibrant delivery of 21st-century communications. The first rollout of the new brand took place during a media announcement...Read More
