As strategic plans and thoughts turn toward a new year, words like “crushing,” “disruption,” and “drive” often appear. Hard-charging and brash leadership attributes from people like Steve Jobs, Elon Musk, or Larry Ellison can fuel a competitive, winner-take-all focus. Assertiveness and...Read More
In a world of transformational shifts and organization-busting chaos, high-impact effective leadership is more important than ever. Here we write of the aspirational beyond-the-barricade kind of leadership. That’s the kind of referent power that doesn’t need authority. That’s leadership fueled...Read More
You’ve done the research. The SWOT and Stakeholder Analysis are wrapped up. You’re armed with data. You’ve set the goals and objectives. Now, how does your team assemble the 2025 strategy and tactics – and execute? Here are ten roadmap questions that can help frame up the development of actionable,...Read More
How does your brand stand out in the midst of a hypercompetitive, cluttered, commoditized, cacophony of a marketplace? With so many similar products and services vying for attention by piling on keywords, intrusive ads, and endless messages draining out authenticity, what can make a difference? Each...Read More
In the first 34 seconds of a crisis-related presentation, perception rules and builds the level of brand and communication success. Even when you have great content, at that moment when a CEO or spokesperson steps in front of the mike to explain what happened and what will follow, media professionals...Read More
The Site Selection magazine headline recently summed it up: “When Being Small Is a Big Advantage.” Over the past four or so years, rural America has experienced an unexpected and remarkable growth trend. As the magazine noted, “record inflation, remote working, rising big-city crime, and lifestyle...Read More
The social media post said it all. The image reflected a month-long digital “drip” campaign where emails of varying types would cram into email inboxes, culminating in a “break-up, last chance” message. The note? “How does anyone expect something like this to produce anything but blind...Read More
The once-pristine reputation of Boeing tumbled once again in January when an Alaska Airlines door panel blew off in mid-flight, endangering passengers. Following the deadly crashes of the Boeing 737 Max aircraft five years ago, “Boeing spent billons of dollars to make its products safer and repair...Read More
