In an AI-cluttered world, how does your brand voice resonate across key communication channels? Can your brand champions, influencers – and most importantly – your customers easily grasp a consistent brand tone, content, and style? Is it time to refresh your brand voice? Far from being an abstraction,...Read More
“Imagine what we can create together.” Global business opportunities. National security issues arising from East Asia, Europe and the Middle East. AI-powered manufacturing innovation. Complex challenges in achieving zero emissions for a healthy planet. CEOs, top executives and experts spanned...Read More
The social media post said it all. The image reflected a month-long digital “drip” campaign where emails of varying types would cram into email inboxes, culminating in a “break-up, last chance” message. The note? “How does anyone expect something like this to produce anything but blind...Read More
The once-pristine reputation of Boeing tumbled once again in January when an Alaska Airlines door panel blew off in mid-flight, endangering passengers. Following the deadly crashes of the Boeing 737 Max aircraft five years ago, “Boeing spent billons of dollars to make its products safer and repair...Read More
Love him or loathe him, Coach Jim Harbaugh’s superpower turnaround proficiency officially entered the stuff of iconoclastic legend January 8, 2024. How does he do it? Now returning to the NFL as head coach of the Los Angeles Chargers (after another legendary streak at Michigan), Harbaugh was once known...Read More
Last fall, Knox County officials and I joined Gov. Eric Holcomb and the Indiana Economic Development Corporation (IEDC) for a week-long trade mission in Japan. Some may ask, why are focused visits like these vital to Indiana – and particularly southern Indiana? Here’s a key fact: Indiana has the...Read More
Driving a new Creator Economy, generative AI-powered marketing automation promises to elevate B2B and consumer outreach to new heights in 2024. As eMarketer reported, “The way marketers create, iterate, distribute, manage, and even think about content will be transformed…[and up to] 65% of US marketers...Read More
Note: in July 2024, Google reversed its decision and will retain 3rd-party cookies. As the Wall Street Journal reported on July 23, “In a major reversal, Google is ending a plan to eliminate cookies in its Chrome browser after four years of efforts, delays and disagreements with the advertising...Read More
