Working on commercializing your great idea? Striving to create a new culture of innovation and R&D in your organization? In today’s financial environment, the federal government – and to a certain extent, Indiana state government and related public-private partnerships – are willing to absorb...Read More
How can you improve your city or region’s chances to stand out with key site selectors and relocation professionals? Incredibly competitive, thousands of high-energy and targeted efforts instantly materialize whenever a site search is made public. Right now, as you read this, relocation professionals...Read More
Want to lead your company, your organization to the next level? What are the key drivers or leadership attributes? Industry knowledge? Financial acumen? Extraordinary charisma? What differentiates a decent manager apart from a leader of greatness, a person who catapults ordinary companies into legendary...Read More
Marketing is coming full circle. And that changes everything. You obviously may have heard that before. So why is that now believable and what does that mean for you, particularly as it’s showtime for budgets and strategy? (Hint: what do your prospects and customers check more than 100 times a day...Read More
Want to grow your company or organization with high-impact leadership? Here’s a binary question set for you: Do you have to lead by coercion, whipping people into shape to get things done? Or are your employees truly engaged with your vision and your company’s goals and reason “why”? Harvard...Read More
Buy some space or time, write some copy, bust up an ad on InDesign (or in Final Cut), and away you go. Steve Jobs built Apple in a garage, so why can’t you? So rake it in and repeat? Nope. And for sure not halfway through the second decade of the 21st century. Advertising, marketing and PR (and...Read More
When one opens up a copy of the Economist magazine, one does not expect to see a full-page ad from Shell touting the superb innovation chops of Evansville Mater Dei High School. The front section four-color ad (which also appeared in Sept. 6 Time magazine) profiled the Evansville school for building...Read More
“Focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” So said the late Steve Jobs, CEO extraordinaire, way back before iPhones, iPads or much...Read More
