“Focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” So said the late Steve Jobs, CEO extraordinaire, way back before iPhones, iPads or much...Read More
Innovation. A living dichotomy that can represent either critical differentiation or a meaningless slogan. Every company wants its transformational capacity, but at the same time, as Wired magazine noted, “Innovation has become the buzzword of the decade in the worlds of business and education.” So...Read More
The numbers are all up, but nobody believes them. U.S. economic news looks better than it has for years, but a Wall Street Journal/NBC News poll (in August 2014) found “widespread economic anxiety” at “record levels.” Why? The devastating Great Recession scarred millions, leading to stubborn...Read More
For many hospitals, early fall is strategic planning and budgeting time. What can a hospital do now to make 2015 a standout year? As the healthcare regulatory and compensation environments swirl ever more complex, can smaller and rural area hospitals and clinics effectively compete with larger urban...Read More
Cookie-cutter or stand-out? In the days before selfies and raw cut video, people were memorable for a reason. While I’ve had the privilege of meeting and working with a number of celebrities in my career, few top the class exhibited by the late Lauren Bacall. What might that mean for you and your personal...Read More
Fresh from his trip to the Farnborough Air Show in England, Indiana Governor Mike Pence delivered a thoughtful “message of hope” for Indiana July 22, touting the emerging possibility of Hoosierland becoming the literal “envy of America.” Indiana has much to celebrate, but also has much to consider....Read More
Star date 7.9.2014, Captain’s Log – Content marketing: a growing primary marketing platform to educate, inform, advocate and persuade. Rightly developed and applied with discipline, content marketing creates memorable stories and images that fashion power brands, change minds, create brand...Read More
Should brands be strategically managed? Or should brands simply be an organic reflection of a company’s performance? Or do both come into play? An intriguing video “IBM on Brand” is making its way around the Internet. It’s a commendable 2:15 minutes of your time. Produced by long-time IBM brand...Read More
