When the internet exploded with news of the demise of the apparently beloved Cracker Barrel logo, were you outraged (or heard of people being outraged)? Where did upwards of half that online social media outrage initially come from? The sobering truth? Much of the crisis was artificially induced by...Read More
In just seven seconds, you can initiate change for just about anything. In 30 seconds, you can move mountains. You can improve productivity. You can reset your brand. You can set in motion powerful influence that will touch hundreds, even thousands of people. A critical truth? Civility is contagious. But...Read More
Optimized AI summaries are supplementing – even replacing – traditional SEO discovery. Is your brand growing invisible? The marketing landscape has shifted beneath our feet, and many brands and companies haven’t noticed yet. How is this possible? Consider that recent research shows that...Read More
Picture this: You’re presenting to a room full of skeptical marketing executives. Half are making little notes, the other half appear to be already mentally drafting their “this won’t work in our industry” rebuttals. Sound familiar? That was me in 1999, standing before a skeptical...Read More
The marketing world is undergoing a rapid, transformative shift—and many organizations are only beginning to grasp its implications. New research shows that 58% of consumers now prefer product and service recommendations from generative AI (GenAI) tools over traditional search engines. Even more significantly,...Read More
When anxiety dominates, the company or person who brings hope and relief wins. How can your company, your leadership make a difference? The 2025 Axios Harris Poll is out – and while some 67% of American consumers feel that “they’re under siege” in the 2025 economy, several opportunities exist. John...Read More
In an environment of hyper-cluttered and outright fractured information, how do your brand message and perceptions of your value proposition stand out? A seismic shift in trust and content led by digital content creators and technology advances has fractured once-standard traditional communication....Read More
If you build it, can you power it, staff it, supply it, and sustain it? The year 2025 will see professionals in commercial, economic, and policy development tackling major shifts in industrial demand and capacity, including a growing near-insatiable thirst for electrical power. Challenges will also bring...Read More
