Did you experience webpage ranking and traffic convulsions in 2023? Many did (to one degree or another.) As beta versions of generative AI applications simultaneously started impacting digital marketing, search engine giant Google surprised marketers and web developers several times in 2023, spawning...Read More
“Focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” So said the late Steve Jobs, CEO extraordinaire, way back before iPhones, iPads or much...Read More
Innovation. A living dichotomy that can represent either critical differentiation or a meaningless slogan. Every company wants its transformational capacity, but at the same time, as Wired magazine noted, “Innovation has become the buzzword of the decade in the worlds of business and education.” So...Read More
Should brands be strategically managed? Or should brands simply be an organic reflection of a company’s performance? Or do both come into play? An intriguing video “IBM on Brand” is making its way around the Internet. It’s a commendable 2:15 minutes of your time. Produced by long-time IBM brand...Read More
What is the role of higher education in sustaining and driving a national economy? Dr. Peter Kissinger, a seasoned bioscience entrepreneur and professor of analytical chemistry at Purdue University, (and also a fellow colleague MEK’s Managing Principal on the Advisory Council of the $1 billion...Read More
