Positive media relations – the strategic placement of news and information about your company, product, or service – remains a powerhouse tactic for brand development. However, media relations now represents something quite different from just a few years ago. Today, there exist about seven public...Read More
“If you don’t manage your reputation, someone else will.” Can a reputation – brand, corporate, personal – actually be managed and positively sculpted? Absolutely – especially when a proactive strategic initiative is based on fact. So then, what is reputation management? It’s a critical...Read More
The U.S. Marines refer to it as a critical “intangible” of leadership. In this time of dual crises, McKinsey proclaims that its opposite – uncertainty – must be quickly settled. In a moment where people are recalibrating what it is important to them, it is all-important. It is the currency that...Read More
Your Coronavirus response — a leadership opportunity. Shutdowns, supply chain shortages, medical emergencies all represent situations that demand action. They push us out of our comfort zones. Right when it was almost safe to stop thinking about a possible recession, the unwelcome friend of uncertainty...Read More
Have you experienced this? A critical client e-mail was en route and smartphones weren’t available to me. “You’re welcome to use our courtesy computer,” replied the cheerful attendant. Relieved, I sat down and booted up the available PC. First warning flag: no anti-virus software. Second warning...Read More
The third decade of the century is here, together with a myriad of challenges that center on truth and trust. In this third decade, the ultimate success of public relations and marketing professionals often hinges on achieving two difficult tasks: presenting an actionable reason to believe and validating...Read More
How much and how fast are things changing in PR and marketing? New trends and preferences, many enabled and empowered by technology, are shifting at an astonishing pace, elevating customer expectations and demolishing old ways to reach target markets and audiences. A quick thought in review: successful...Read More
In 2020, technology and other issues will continue to impact – even disrupt – executive leadership and healthcare delivery on a major scale. (Not in healthcare? Read on – many of these trends are also agnostic to industry parameters). The Continued Rise of Technology Enabled Consumerism Healthcare...Read More
