Outside a Scaled Composites hanger in the Mojave Desert, a bulletin billboard proclaims: “You can never think too big.” This year is shaping up to be a year of big things – even “giga-projects.” What about you? Consider just a few gigantic projects coming on deck in the next few months: the...Read More
What’s up with Day 199? Consider this sobering fact: On Day 200 of a covert cyber-attack, your company or organization may suddenly find – without any warning – that you’re severely compromised, facing expensive legal exposure, or worse case, effectively out of business. Why? As too many...Read More
Know why customers value your goods and services? What makes you stand out? Do you maximize those positive differences to reap a well-deserved profit and market growth? Oftentimes we can get so busy with “work” that we forget why people find value in what we do. When we’re selling and trying...Read More
MEK welcomes Jessica Peine, a Purdue public relations/communications major (double major in public relations & strategic communications AND–wait for it–anthropology) with a minor in organizational leadership. Jessica has already dived into client-facing strategic work and we’re...Read More
Following months of collaborative work, MEK launched an all-new comprehensive brand identity for Smithville Communications. The new brand–Smithville Fiber–captures the vibrant delivery of 21st-century communications. The first rollout of the new brand took place during a media announcement...Read More
Last year some 30 hospitals and clinics in Indiana tapped into the power and benefits of the Indiana State Rural Health Network (InSRHN). Before the year was out, these hospitals and clinics were racking up savings and efficiencies that few had possibly envisioned. Through InSRHN, hospitals were able...Read More
With new medical coding requirements, fresh regulatory uncertainty, advanced online consumer sampling, and increasing competition across the board, the healthcare industry faces a host of new challenges in mid-2015. Targeted marketing and educational efforts remain key to retaining patients and physicians,...Read More
Is it possible to be pragmatic with a “heavy and difficult” outlook and be convincingly optimistic at the same time? From a world largely engulfed in recession to nuclear weapons to Ebola to democratic reform, such was the content of remarkable and insightful presentations (made without notes) that...Read More
