MEK Case Studies
MEK client Hamilton supports complex mass vaccination operations
Hamilton, a national company that creates meaningful brand experiences, leveraged its deep experience to create and support COVID-19 mass vaccination operations. See MEK-produced short videos of Hamilton’s work at Notre Dame and Ivy Tech in Sellersburg.
Statewide Campaign to Promote Vaccine
SICHC’s Dr. Yolanda Yoder recognized with state award for “exceptional commitment to high-quality healthcare”
In 2021, MEK was privileged to successfully nominate Yolanda Yoder, M.D., Chief Medical Director of the four-county Southern Indiana Community Health Care organization (SICHC), for the Indiana Rural Health Association’s (IRHA) top award for individual excellence in rural healthcare. She later wrote of what she wished she would have said about her team and community when she received the statewide award. Read her remarkable words here. Watch the touching video of the award here.
(Dr. Yoder also took part in the IRHA vaccine video campaign)
Repositioning Smithville by Telling a Compelling Story (recognized for “great branding…visually stunning…well-crafted content”)
MEK client Smithville had a story to tell. But the nearly 100-year-old high-tech telecom company wasn’t known what it should be. MEK partnered up to change this with high-impact creative, and the results included being recognized for success with both a PRSA top Pinnacle award and a regional Diamond Award of Merit. What did the judges say? “Great branding…very sleek, sophisticated design…Overall a visually stunning piece of collateral with well-crafted content!”
Here’s the background: Today recognized as a national Top 100 Broadband company, Smithville Fiber was widely known a few years ago as the Smithville Telephone Company. Read more
Successful brand development represents a much broader process…
than the creation of logos, but ultimate logo creative development does pack a critical punch in effectively telling your story.
From hospitals and healthcare to technology and tech parks and more, MEK has produced a variety of award-winning visual brand elements and logos. Read more
Building a High-Tech Brand in the Middle of Nowhere
Scoring $15 million in development funding. Positioning the park with a Governor and two Lt. Governors. Developing a national name, logo and brand. Building a vision through national and statewide media relations.
“MEK puts wheels on initiatives,” said one executive with a local economic development agency. When MEK started (initially with Daviess County), what is today a multi-use facility with more than a quarter of million sq. ft. of all-new commercial buildings was then nothing but soybean and corn fields with little to no infrastructure.
Read more