If you’re on a calendar fiscal year, right now you’re probably plugging in semi-final numbers for the C-execs to bless in your 2014 operating plan. You probably went through your business goals, threw up some modest growth figures (to possibly have them sent back for rationale that shows faster and...Read More
Big hospitals know the power of brand. Given the intimate and highly individualized nature of healthcare decision making, big hospital marketing departments know that brand plays a key role in capturing market share from other hospitals, particularly smaller hospitals. That’s why they spend millions...Read More
Mega-communicator Roger Ailes notes that the first seven seconds of contact represent the critical ones. All kinds of events transpire. In those seven seconds, you make up your mind whether you like something or someone, and if you have a choice, you decide whether or not to continue a relationship,...Read More
What is the role of higher education in sustaining and driving a national economy? Dr. Peter Kissinger, a seasoned bioscience entrepreneur and professor of analytical chemistry at Purdue University, (and also a fellow colleague MEK’s Managing Principal on the Advisory Council of the $1 billion...Read More
Near-blasphemous, anti-growth blather? Particularly when U.S. auto sales are peaking at a six year high and people are congratulating each other for a bull-like market? Well, I didn’t come up with this headline. It was recently penned by Alan Sloan, Fortune magazine’s senior editor-at-large for finance...Read More
Every year truckloads of money get spent on brand developers, brand managers, creative design firms, and other marketing groups to fashion highly effective and expensive brand logos and corporate identities. Do they work? There no question brands are important. Brands—good or bad, strong or weak—often...Read More
With today’s media fragmentation, is your marketing creative doing its share of heavy lifting? In a mobile, tablet-driven, what’s-on-now environment, strategic creative design must perform under the most difficult pressures imaginable. How long have you got to stop a pair of roaming eyeballs? Barely...Read More
The Australian Army, a proud force currently serving in its longest war ever in Afghanistan, is in crisis. Apparently a number of soldiers, allegedly including officers in leadership positions, have been circulating demeaning and sexually abusive online information against women. And all of this at a...Read More
