MEK WORK: CREATIVE

Brand Building: Bringing Iotron Industries to Indiana

CLIENT: Iotron Industries is a Canadian (and now Indiana) based e-beam sterilization and materials modification company, supplying services to the Industrial Plastics, Aerospace & Defense, Pest & Pathogen Control in Food & Agriculture, and Medical Sterilization Industries.

THE CHALLENGE: Iotron’s visual brand was established in Canada, however it wasn’t known here in the US, which established a good branding foundation ready to be built upon. Their logo design needed some fine-tuning, but the collateral, advertising, informational signage, and event materials and booth didn’t exist for the task of moving a new $15 million state-of-the-art high-tech e-beam facility to Indiana.

THE MEK TOUCH: MEK’s enhanced the Canadian company’s existing logo for American strategic brand positioning as well as designed and developed collateral materials like an Informational Brochure & Flyers, White Papers, Letterhead & Envelopes, Advertising, Event Booth, Banners, Wall Posters, Directional Signage, Social Media Graphics, and Event Support Graphics and Invitations for Grand Opening and Governors Event.