About Us
Marketing. Engagement. Knowledge.
“Professional and engaging… these pros have vision”
(Comments from judges in evaluating MEK about its on-target effectiveness)
Where we start
Embedded in our name – proven success elements. MEK’s primary focus? Great client outcomes, whether in marketing, capacity-building, initiative support (economic development), or organizational consulting.
Where we begin: one solution does not fit all. Customers and influencers use distinctive preferred platforms, including digital, print, social, video, or others, often embracing multiple channels. Research and data play critical roles here. We believe a brand must be consistent across all channels of communication — and that content is critical. Messaging must resonate with customers and influencers.
Magnifying client success
When they first come to us, we know that our clients are already successful for a reason. We focus on magnifying that reason and strategically broadening its attractiveness. We understand the importance of reputation management and its relationship to attractive brands.
Our size enables us to be nimble. We don’t believe in or embrace “agency freight,” where every meeting is a new business opportunity and account execs cross-sell services. We respect our clients and believe that solid, consistent, and effective work builds mutually beneficial relationships.
Over the past 20 years, that focus laid the foundation for a $100 million technology park. It brought an established critical sterilization company to the world center of orthopedic manufacturing in northern Indiana. It built a brand for an all-new $90 million healthcare institution (as well as supporting national and statewide healthcare operations). It helped the U.S. Army Brand Group ramp up its national outreach. And much more.
Building trust and credibility
At MEK, in partnership with our clients, we create brands, trustworthy communication and other strategic services (like capacity-building and organizational consulting), that breaks through the clutter. Through strategically sustained outreach (usually including the brand building power of PR and media relations), we focus on changing perceptions and buy-in. We build and magnify authentic attractiveness. We defend and expand market share. We help our clients achieve community, initiative, and market alignment.
Of course, these are bold claims. But our history demonstrates our success, particularly in the B2B realm (including economic development and regional capacity-building).
In a society where individuals are overloaded with more than 2,900 messages a day (and only remember about 45), we recognize the importance of a powerful and attractive brand, one that drives action and demonstrates a competitive advantage.
Our Focus – effective public relations and marketing
MEK brings its expertise to complicated markets, simplifying the complex after building understanding. We’ve been around for more than 25 years for a reason.
From 21st century marketing, brand development, digital outreach and public relations to advocacy and economic development, The MEK Group creates brands and initiatives which stand out.
Our Commitment
Through open and collaborative client partnerships, MEK fashions and executes strategy that builds actionable awareness, creating leads and helping to drive adoption and sales.
And by the way, as our video demonstrates, we’re easy to work with – our clients often say that we’re actually fun to work with, especially as we work together to achieve great outcomes in public relations and marketing.
Let MEK take your industry knowledge and engagement deeper while supporting your brand and organizational successes in reaching new heights.
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MEK believes strongly in professional relationships and continuous improvement. That focus includes maintaining active membership in these organizations:
