Facebook Twitter Gplus LinkedIn Google Maps E-mail

10 Types of Content that We CRAVE

Sometimes an infographic just sums it up.                                         Original graphic came from Scott Aughtmon (@rampbusinesses) http://www.RecessionSolution.com posted on ContentMarketingInstitute.com            

Indiana – the envy of America?

Fresh from his trip to the Farnborough Air Show in England, Indiana Governor Mike Pence delivered a thoughtful “message of hope” for Indiana July 22, touting the emerging possibility of Hoosierland becoming the literal “envy of America.” Indiana has much to celebrate, but also has much to consider. What do the new Pence “three R’s” – relationship, rigor and relevance – have to do with success? How can Hoosiers create “a continuum of hope”? Please…

Want to Write for Star Trek?

Star date 7.9.2014, Captain’s Log - Content marketing: a growing primary marketing platform to educate, inform, advocate and persuade. Rightly developed and applied with discipline, content marketing creates memorable stories and images that fashion power brands, change minds, create brand disciples, and move product and services. So what does that all have to do with writing for Star Trek?   First aired in 1966, the original Star Trek was promised by creator and visionary Gene Roddenberry…

Brand Reality vs. Brand Illusion

Should brands be strategically managed? Or should brands simply be an organic reflection of a company’s performance? Or do both come into play? An intriguing video “IBM on Brand” is making its way around the Internet. It’s a commendable 2:15 minutes of your time. Produced by long-time IBM brand agency VSA Partners, the short piece is narrated by Jon Iwata, IBM senior vice president of marketing and communications.  Of course, no one comes off second…

Creating World-class Engagement

What’s the purest form of engagement? Mitch Daniels, former Governor and presidential timber class of 2012, traveled south to Columbus Indiana May 5 to address a group of people responsible for bringing almost a billion dollars in fresh capital investment to the Hoosier state.  Referencing his current role as president of Purdue University, Daniels outlined the impact that a land grant university can have. Signed into law during the Civil War, a main purpose of…

Indianapolis Star – MEK’s Michael Snyder Knows Branding

“Any given day at The MEK Group may involve helping an international medical manufacturing services company expand and capture U.S. market share, developing a premium brand and ad campaign for a communications enterprise, organizing industry leaders and academics to advance a technology region, or helping to advocate for and support quality health care.” So published the Sunday Indianapolis Star on February 24 to more than half a million readers, profiling answers to strategic questions posed…

Becoming a Focused Leader

Do you possess the intellectual, emotional and mental bandwidth to be a leader? Are you a brilliant systems thinker? The corporate culture driver? The executive setting priorities? From my 1980 MBA days at Cal State Los Angeles to multiple seminars and presentations, books and journal articles, I thought I’d heard everything relevant there was about being focused or achieving focus to promote success. Then I read The Focused Leader in the Harvard Business Review.  The…

21st Century Media Strategy – the Challenge of Getting It Right

Back in the 20th century when commercial broadcast television first became viable, media buying and planning to support brand development was simple: you just had to have a seven figure budget. Then you could roadblock commercials on the three available networks (ABC, CBS and NBC), collect your 15% commission and—like ad legend David Ogilvy—buy a mansion in the south of France and pontificate for the rest of your natural days. Not so today! With the…

Seven Seconds to Success

It’s not fair, but it’s true. Upon meeting a person for the first time, we form a lasting first impression that we will carry with us until a nearly overwhelming amount of counter information leads us to believe otherwise. And it all happens within seven seconds. The saying “You only get one chance to make a first impression – good or bad” is utterly and irrevocably true. You’re going to be memorable, one way or…

How to Create an International Crisis & Destroy Your Brand

“We did not develop this medicine [Nexavar] for Indians, we developed it for western patients who can afford it.” These inflammatory words, uttered by Bayer AG Chairman Marijn Dekkers at a Financial Times global pharmaceutical forum last month, have flared into an international firestorm, according to the Star of India newspaper. With fury-fueled outrage encircling the globe, Forbes magazine weighed in. “[Dekkers comment] reinforces the notion that Big Pharma is only interested in profits and…

 

10 Types of Content that We CRAVE

Sometimes an infographic just sums it up.                …

Indiana – the envy of America?

Fresh from his trip to the Farnborough Air Show in England, Indiana Governor Mike Pence…

Want to Write for Star Trek?

Star date 7.9.2014, Captain’s Log - Content marketing: a growing primary marketing platform to educate, inform,…

Brand Reality vs. Brand Illusion

Should brands be strategically managed? Or should brands simply be an organic reflection of a…