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Indianapolis Star – MEK’s Michael Snyder Knows Branding

“Any given day at The MEK Group may involve helping an international medical manufacturing services company expand and capture U.S. market share, developing a premium brand and ad campaign for a communications enterprise, organizing industry leaders and academics to advance a technology region, or helping to advocate for and support quality health care.” So published the Sunday Indianapolis Star on February 24 to more than half a million readers, profiling answers to strategic questions posed…

Becoming a Focused Leader

Do you possess the intellectual, emotional and mental bandwidth to be a leader? Are you a brilliant systems thinker? The corporate culture driver? The executive setting priorities? From my 1980 MBA days at Cal State Los Angeles to multiple seminars and presentations, books and journal articles, I thought I’d heard everything relevant there was about being focused or achieving focus to promote success. Then I read The Focused Leader in the Harvard Business Review.  The…

21st Century Media Strategy – the Challenge of Getting It Right

Back in the 20th century when commercial broadcast television first became viable, media buying and planning to support brand development was simple: you just had to have a seven figure budget. Then you could roadblock commercials on the three available networks (ABC, CBS and NBC), collect your 15% commission and—like ad legend David Ogilvy—buy a mansion in the south of France and pontificate for the rest of your natural days. Not so today! With the…

Seven Seconds to Success

It’s not fair, but it’s true. Upon meeting a person for the first time, we form a lasting first impression that we will carry with us until a nearly overwhelming amount of counter information leads us to believe otherwise. And it all happens within seven seconds. The saying “You only get one chance to make a first impression – good or bad” is utterly and irrevocably true. You’re going to be memorable, one way or…

How to Create an International Crisis & Destroy Your Brand

“We did not develop this medicine [Nexavar] for Indians, we developed it for western patients who can afford it.” These inflammatory words, uttered by Bayer AG Chairman Marijn Dekkers at a Financial Times global pharmaceutical forum last month, have flared into an international firestorm, according to the Star of India newspaper. With fury-fueled outrage encircling the globe, Forbes magazine weighed in. “[Dekkers comment] reinforces the notion that Big Pharma is only interested in profits and…

Economic Good News from an Obscure Source: Slow Money Velocity

First, the bottom line: According to the Jan. 27-Feb. 2 print edition of BusinessWeek: “Money velocity is at an all-time low, which usually signals growth.” Second: “We’re simply not going to get inflation,” declares a former chairman of the White House Council of Economic Advisers. How does one predict the strength of a national economy? One trustworthy gauge is the velocity of money, which moved at a glacial speed through 2013 – a feat that…

Will unfriendly federal regulation and CMS cuts crush rural hospitals and clinics?

What quality, type and depth of healthcare with be available for one million Indiana rural residents in 2014 and beyond? Healthcare changes — including unfriendly elements that could dramatically impact the quality of care available in rural areas — are coming to Indiana.  Top federal, Indiana legislative, and medical officials will addressing these critical issues on  January 21 at the Indiana Rural Public Policy Forum, according to Don Kelso, executive director of the Indiana Rural…

Top Airports for International Traffic– a Power Shift Reflection?

In January 2014, where are the busiest airports with the most international traffic? In days of old one might have listed London, Paris, New York, Los Angeles, Rome the like.   According to Fortune magazine, London (Heathrow) is still the top global airport for international travellers. But who’s No. 2? Dubai. Dubai? Yes, this Middle Eastern airport was way down on the international food chain just a decade or so ago. But with a 13%…

Real Strategy or Groupthink: How’s that 2014 Plan Coming? (Part 1)

If you’re on a calendar fiscal year, right now you’re probably plugging in semi-final numbers for the C-execs to bless in your 2014 operating plan. You probably went through your business goals, threw up some modest growth figures (to possibly have them sent back for rationale that shows faster and denser growth), and now people are trying up loose ends. Will it work? As the string starts to run out on 2013, with B2B business  heading…

Regaining Market Share for Small City and Rural Hospitals

Big hospitals know the power of brand. Given the intimate and highly individualized nature of healthcare decision making, big hospital marketing departments know that brand plays a key role in capturing market share from other hospitals, particularly smaller hospitals. That’s why they spend millions of dollars annually in advertising directly to prospective patients, re-positioning their brand as safer, better, faster, and more high quality. The result? This belief emerges: “Larger means better.” In recent years,…

 

Indianapolis Star – MEK’s Michael Snyder Knows Branding

“Any given day at The MEK Group may involve helping an international medical manufacturing services…

Becoming a Focused Leader

Do you possess the intellectual, emotional and mental bandwidth to be a leader? Are you…

21st Century Media Strategy – the Challenge of Getting It Right

Back in the 20th century when commercial broadcast television first became viable, media buying and…

Seven Seconds to Success

It’s not fair, but it’s true. Upon meeting a person for the first time, we…