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Indiana Energy Innovation – High School Style

When one opens up a copy of the Economist magazine, one does not expect to see a full-page ad from Shell touting the superb innovation chops of Evansville Mater Dei High School. The front section four-color ad (which also appeared in Sept. 6 Time magazine) profiled the Evansville school for building a prototype lightweight energy car that achieved an astonishing 2,471 miles to the gallon! Apparently the Evansville private school in southern Indiana took home…

Steve Jobs, Purdue, and the Best One Can Be

“Focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” So said the late Steve Jobs, CEO extraordinaire, way back before iPhones, iPads or much of “I” anything. Remarkably, in the same 1998 interview with BusinessWeek, Jobs outlined Apple’s comeback in a way that hardly reflects…

Disruptive Innovation, Hughes R&D style

Innovation. A living dichotomy that can represent either critical differentiation or a meaningless slogan. Every company wants its transformational capacity, but at the same time, as Wired magazine noted, “Innovation has become the buzzword of the decade in the worlds of business and education.” So then, what constitutes real innovation? Truly innovative companies and innovative people make things happen. They push transformation and positive development. They create products and services that change how we live.…

Lead with vision – Build real trust – Annihilate anxiety – Repeat

The numbers are all up, but nobody believes them. U.S. economic news looks better than it has for years, but a Wall Street Journal/NBC News poll (in August 2014) found “widespread economic anxiety” at “record levels.” Why? The devastating Great Recession scarred millions, leading to stubborn pessimism and what the WSJ said were “record levels of anxiety.” Can we combat this? Can we be victorious? Absolutely! The issue at hand is this: stable, long-rock-solid, credible…

Ready for 2015? – Advance your hospital with patient-focused marketing

For many hospitals, early fall is strategic planning and budgeting time. What can a hospital do now to make 2015 a standout year? As the healthcare regulatory and compensation environments swirl ever more complex, can smaller and rural area hospitals and clinics effectively compete with larger urban area medical facilities? The answer, resoundingly, is yes! Smaller hospitals already possess key positive differentiators. Here are some thoughts on how to improve your hospital’s marketing outreach and…

Classy behavior creates classy brands – a memorable encounter with Lauren Bacall

Cookie-cutter or stand-out? In the days before selfies and raw cut video, people were memorable for a reason. While I’ve had the privilege of meeting and working with a number of celebrities in my career, few top the class exhibited by the late Lauren Bacall. What might that mean for you and your personal brand? Allow me to relate this story. Several years ago I was a 30-something participant in a special event at the Kennedy…

10 Types of Content that We CRAVE

Sometimes an infographic just sums it up.                                         Original graphic came from Scott Aughtmon (@rampbusinesses) http://www.RecessionSolution.com posted on ContentMarketingInstitute.com            

Indiana – the envy of America?

Fresh from his trip to the Farnborough Air Show in England, Indiana Governor Mike Pence delivered a thoughtful “message of hope” for Indiana July 22, touting the emerging possibility of Hoosierland becoming the literal “envy of America.” Indiana has much to celebrate, but also has much to consider. What do the new Pence “three R’s” – relationship, rigor and relevance – have to do with success? How can Hoosiers create “a continuum of hope”? Please…

Want to Write for Star Trek?

Star date 7.9.2014, Captain’s Log – Content marketing: a growing primary marketing platform to educate, inform, advocate and persuade. Rightly developed and applied with discipline, content marketing creates memorable stories and images that fashion power brands, change minds, create brand disciples, and move product and services. So what does that all have to do with writing for Star Trek?   First aired in 1966, the original Star Trek was promised by creator and visionary Gene Roddenberry…

Brand Reality vs. Brand Illusion

Should brands be strategically managed? Or should brands simply be an organic reflection of a company’s performance? Or do both come into play? An intriguing video “IBM on Brand” is making its way around the Internet. It’s a commendable 2:15 minutes of your time. Produced by long-time IBM brand agency VSA Partners, the short piece is narrated by Jon Iwata, IBM senior vice president of marketing and communications.  Of course, no one comes off second…

 

Indiana Energy Innovation – High School Style

When one opens up a copy of the Economist magazine, one does not expect to…

Steve Jobs, Purdue, and the Best One Can Be

“Focus and simplicity. Simple can be harder than complex: You have to work hard to…

Disruptive Innovation, Hughes R&D style

Innovation. A living dichotomy that can represent either critical differentiation or a meaningless slogan. Every…

Lead with vision – Build real trust – Annihilate anxiety – Repeat

The numbers are all up, but nobody believes them. U.S. economic news looks better than…