 CLICK TO CALL NOW

marketing

MEK blog in 2009 shows London ad campaign against Mugabe
Nov 22, 2017 | Miscellaneous

A feared despot, Mugabe, renders your national currency worthless. An unrelenting national crisis emerges. Now what? Back in 2009, the barbaric antics of now-former Zimbabwean president-for-life Robert Mugabe were annihilating both people and economics alike in the formerly prosperous southern African...Read More 

marketing

New B2B trend - convert leads to customers
Oct 29, 2017 | Marketing

Business-to-Business marketing focus shifted gears in 2017, reversing prior trends. Even as B2B marketing and sales has taken on more of a highly focused account-based execution, companies now express more interest and energy in converting leads to customers. This trend represents a major change from...Read More 

marketing

Brands, brand, millennials, boomers
Aug 24, 2017 | Marketing

What does the future hold for brands? With millions of dollars being spent on brand campaigns, this represents a critical question. Few would argue that for brand development, times are changing. For marketers, there exist two critical times of major change. These are perhaps, at the moment, underestimated....Read More 

marketing

Choose to be positive
Feb 1, 2017 | Business Practices

Information avoidance – we’ve all faced it. In marketing and management, it can come in the form of ignoring research or KPIs that disagree or refute the campaign premise we so ardently fought for. In our personal life, information avoidance appears in the form of ignoring facts about financial difficulties,...Read More 

marketing

Apr 15, 2016 | MEK News

Mapping the customer journey. Securing strategic predictive intelligence. Locking down the omni-channel focus. Yes, another happy stock photo illustrating success factors. But what are the fundamentals that lead to this point? Eyes glazed over yet? These are all important tactics. But as you’ve...Read More 

marketing

Mar 7, 2016 | MEK News

In the wake of the passing of former First Lady Nancy Reagan, many have great stories to tell. Here’s mine. The question on the telephone was instantly electrifying. “Do you think you could help us with a speech from Nancy Reagan?” Doubtless some young career-types get this sort of call every day,...Read More 

marketing

May 29, 2015 | MEK News

With new medical coding requirements, fresh regulatory uncertainty, advanced online consumer sampling, and increasing competition across the board, the healthcare industry faces a host of new challenges in mid-2015. Targeted marketing and educational efforts remain key to retaining patients and physicians,...Read More 

marketing

Dec 4, 2014 | MEK News

How can you improve your city or region’s chances to stand out with key site selectors and relocation professionals? Incredibly competitive, thousands of high-energy and targeted efforts instantly materialize whenever a site search is made public. Right now, as you read this, relocation professionals...Read More 

Copyright  2017 MEK Group. All rights reserved.   •   Marketing | Engagement | Knowledge