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brand development

Jul 5, 2017 | Marketing

Firing up your strategic planning and budgeting for 2018 for your hospital or clinic? (or just starting up a new fiscal year). Here are five critical healthcare marketing considerations to think about: Truly patient-centered strategies win. The one-to-one engagement with a medical provider and prospective...Read More 

brand development

Jun 14, 2015 | MEK News

Following months of collaborative work, MEK launched an all-new comprehensive brand identity for Smithville Communications. The new brand–Smithville Fiber–captures the vibrant delivery of 21st-century communications. The first rollout of the new brand took place during a media announcement...Read More 

brand development

May 29, 2015 | MEK News

With new medical coding requirements, fresh regulatory uncertainty, advanced online consumer sampling, and increasing competition across the board, the healthcare industry faces a host of new challenges in mid-2015. Targeted marketing and educational efforts remain key to retaining patients and physicians,...Read More 

brand development

Nov 19, 2014 | MEK News

Want to lead your company, your organization to the next level? What are the key drivers or leadership attributes? Industry knowledge? Financial acumen? Extraordinary charisma? What differentiates a decent manager apart from a leader of greatness, a person who catapults ordinary companies into legendary...Read More 

brand development

Nov 3, 2014 | MEK News

Buy some space or time, write some copy, bust up an ad on InDesign (or in Final Cut), and away you go. Steve Jobs built Apple in a garage, so why can’t you? So rake it in and repeat? Nope. And for sure not halfway through the second decade of the 21st century. Advertising, marketing and PR (and...Read More 

brand development

Aug 31, 2014 | MEK News

Innovation. A living dichotomy that can represent either critical differentiation or a meaningless slogan. Every company wants its transformational capacity, but at the same time, as Wired magazine noted, “Innovation has become the buzzword of the decade in the worlds of business and education.” So...Read More 

brand development

Aug 29, 2014 | MEK News

The numbers are all up, but nobody believes them. U.S. economic news looks better than it has for years, but a Wall Street Journal/NBC News poll (in August 2014) found “widespread economic anxiety” at “record levels.” Why? The devastating Great Recession scarred millions, leading to stubborn...Read More 

brand development

Aug 14, 2014 | MEK News

Cookie-cutter or stand-out? In the days before selfies and raw cut video, people were memorable for a reason. While I’ve had the privilege of meeting and working with a number of celebrities in my career, few top the class exhibited by the late Lauren Bacall. What might that mean for you and your personal...Read More 

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