The MEK Blog

Brands, brand, millennials, boomers
Aug 24, 2017 | Marketing

What does the future hold for brands? With millions of dollars being spent on brand campaigns, this represents a critical question. Few would argue that for brand development, times are changing. For marketers, there exist two critical times of major change. These are perhaps, at the moment, underestimated....Read More 

Healthcare Marketing that works
Jul 5, 2017 | Marketing

Firing up your strategic planning and budgeting for 2018 for your hospital or clinic? (or just starting up a new fiscal year). Here are five critical healthcare marketing considerations to think about: Truly patient-centered strategies win. The one-to-one engagement with a medical provider and prospective...Read More 

Ann Compton on the State of the Republic - "best investigative paragraph"
Mar 30, 2017 | Miscellaneous

Memo from journo legend Ann Compton to mainstream media: “Undermining our democracy is not Job One.” Further: a singular task of mainstream media is to “work responsibly and openly to earn back your trust.” Compton, who retired from ABC-News after 41 years with the network, delivered her remarks...Read More 

Choose to be positive
Feb 1, 2017 | Business Practices

Information avoidance – we’ve all faced it. In marketing and management, it can come in the form of ignoring research or KPIs that disagree or refute the campaign premise we so ardently fought for. In our personal life, information avoidance appears in the form of ignoring facts about financial difficulties,...Read More 

New senior marketing interns at MEK Group
Jan 26, 2017 | MEK News

Bulldogs on deck around MEK? New influences on the upcoming NCAA basketball championship bracket? Hailing from the Lacy School of Business, Butler University seniors Cori Norton and Megan Remenar have signed on at MEK as spring semester marketing interns. Both are marketing majors with minors in healthcare...Read More 

Doris Kearns Goodwin - America's Historian-in-chief
Jan 18, 2017 | Business Practices

What key principles of presidential leadership make a critical difference? History tells an interesting tale. During a recent insightful presentation in Indianapolis, legendary presidential historian Doris Kearns Goodwin quoted the New York Times: “We are no longer a people. We have become a mob.” Was...Read More 

pasadena Tournament of Roses
Dec 30, 2016 | Miscellaneous

The powerhouse economic impact of the Tournament of Roses is over $300 million. It’s carried by eight national networks and seen live in 174 countries. The football game is rightly called “the Granddaddy of Them All.” Here’s a potential surprise. The high-impact 72-hour-party in Pasadena on...Read More 

improve productivity, cortisol production, stress hormone, be civil
Nov 18, 2016 | Business Practices

In just seven seconds, you can initiate change for just about anything. In 30 seconds, you can move mountains. You can improve productivity. You can reset your brand. You can set in motion powerful influence that will touch hundreds, even thousands of people. You can also demotivate. Kill productivity....Read More 

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